YC MVP brief

Shopify starts the store. LivingStore makes the store sell back.

The wedge is not another admin assistant. The wedge is a shopper-facing commerce runtime: a clothing storefront that rewrites itself when the shopper keeps inspecting fabric, fit, price, care, or utility details.

Wedge

Install on high-intent product and landing pages for fashion brands that already buy traffic and need better conversion without manually creating infinite variants.

Demo proof

The live store behaves like a normal premium clothing shop, then changes product copy, order, image direction, popup, and remarketing draft based on repeated product-zone attention.

Agent future

When the buyer is an AI agent, the store exposes product facts, policies, cart preparation, and confirmation rules as tools instead of making the agent scrape pixels.

Trust boundary

No mental-health claims, no hidden price changes, no automatic payment, no PII requirement. Behavior labels describe the session, not the person.

MVP scope

  1. Zone-level product attention tracking: fabric, fit, collar, cuff, pocket, price, and care.
  2. Algorithmic decision engine with explainable session modes.
  3. AI rewrite packet for hero, titles, product order, popup, image brief, and email draft.
  4. Agent commerce packet: JSON descriptor, OpenAPI, cart preparation, and confirmation guardrails.
  5. Pitch-ready demo with real fashion assets and no invented traction metrics.

OpenAI Agentic Commerce Protocol

OpenAI describes ACP as structured merchant infrastructure for catalog data, inventory, and contextual product surfacing in ChatGPT.

https://developers.openai.com/commerce